Video Production Blog

As the market for promotional video content becomes increasingly saturated, everyone is looking for unique ways to have their messaging to stand out. However, the answer to your next great video marketing campaign may not be as elusive as you might imagine. In fact,...

First, let me start this article by admitting that we’ve all been there. You know….that place where someone asks a question that we don’t really have a reliable answer for. Wanting to help in some way, we respond with information that may actually date back to 1967 or...

It was only a matter of time. What was once a unique advantage for those who understood its potential, has now transformed into a very competitive playing field. With video ads making up 35% of online advertising budgets (source), marketers have duly noted the memo...

Early adoption of new technologies can be considered chic for consumers but, for professionals, early adoption can be a risky proposition.  Take Final Cut Pro X for example –many of those who blindly made the switch upon its debut later regretted their decision.  They...

Here are five timeless tips to make your next marketing video standout from the competition. Online video content has expanded so quickly over the past few years that I think it’s fair to say we’ve reached a palpable saturation point.  So how can you make your...

It seems as though most people are familiar with the term “Squirrel!” when it comes to describing someone who is easily distracted, has a short attention span or is affected by “Shiny Object Syndrome”. Unfortunately when it comes to marketing your business, this is...

In the span of my career, I’ve seen client pitches go from mounted boards, to PowerPoint presentations, to videos. Between the three, it's video that has made the most difference in winning new opportunities. How important has video been for my new client pitches? ...

Vision, passion and focus are just a few of the characteristics that the greatest filmmakers share.  They also share some poignant ideas on what film making means to them. Whether you set out to produce a feature film, commercial, brand film or a corporate video,...

Storytelling has quickly become one of the new marketing buzzwords. As discussed repeatedly in the Harvard Business Review, Fast Company, The Wall Street Journal and other leading business publications, the use of storytelling in businesses and other organizations is...